Underpricing Your Home

Under Market Value

Underpricing refers to setting a listing price below the market value of comparable properties.

While we generally recommend pricing your home accurately and competitively, some sellers might consider underpricing as a strategic approach in certain circumstances. Although it can carry some risks, there are potential advantages and disadvantages to underpricing your home. 

Generating More Interest and Competition: Underpricing can create a sense of urgency among potential buyers, attracting a larger number of interested parties. When buyers perceive a home as a "good deal" or below market value, they are more likely to take immediate action.

This can lead to more foot traffic, showings, and potentially multiple offers, which could drive up the final sale price. 

Speeding Up the Sale Process: By underpricing your home, you may be able to sell it more quickly. The lower price can make your property stand out from others like it in the market, obviously gaining more attention and increasing the likelihood of a fast sale. This is particularly advantageous in situations where time is of the essence, such as needing to relocate quickly or just wanting to avoid carrying costs. 

Creating a Bidding War: When multiple buyers are interested in an underpriced home, it can lead to a bidding war. Buyers may be willing to offer more than the asking price to secure the property. This competition can drive up the sale price and potentially result in a higher final price than if the home had been accurately priced initially. 

However; it's important to consider the potential drawbacks and risks associated with underpricing your home. 

Leaving Money on the Table: Underpricing could result in selling your home for less than its true market value. While competition and bidding wars can drive up the price, there is no guarantee that it will exceed the market value. Carefully weigh the potential benefits of underpricing against the risk of leaving money on the table. 

Attracting Buyers with Low-Quality Offers: Setting a low price may attract buyers who are looking for a bargain rather than serious, qualified buyers. These buyers may submit low-ball offers or have financing issues, which can delay or complicate the sale process. 

Negative Perception: Some buyers and real estate professionals may question the reasons behind an underpriced listing. They may suspect hidden issues with the property or view the strategy as a red flag. This perception could deter potential buyers or lead to increased scrutiny during inspections and negotiations. 

It is crucial to carefully evaluate the risks and benefits, considering your specific circumstances and the local real estate market conditions. This is where we can help. 

The Radcliffe Real Estate Team is here to help you through the sale process from start to finish. 
Don't hesitate to reach out to us with any questions you may have. 

We offer Free Home Evaluations and will be able to advise you on the best course of action in your home-selling journey.